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Which site lost the most non-brand clicks?

The answer is calculated from typed analytics tools and includes dates, metrics, affected properties, limitations, and a next step.

Which site lost the most non-brand clicks in the last 28 days?

Answer · 28 days ending August 8

signalharbor.dev had the largest decline

Clicks fell from 3,184 to 2,394, a decline of 24.8%. Impressions declined only 2.1%, so lower CTR explains most of the click loss.

  • Review the five queries with the largest click loss.
  • Compare mobile and desktop CTR.
  • Inspect whether titles or search-result features changed.
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