Social and video platform reporting · July 2026
Google announced new ways to understand how content from social and video platforms performs in Search. For teams publishing beyond their owned sites, the update expands the performance picture that can inform content planning. Review access and definitions in the original Google announcement before combining this data with website KPIs.
Generative AI performance reports · June 2026
Google introduced reporting for generative AI experiences in Search Console. Treat the additional view as a new measurement surface: establish a baseline, document its definitions, and avoid comparing unlike report scopes without qualification.
AI-powered report configuration · December 2025
Search Console added an AI-assisted way to configure analysis. Natural-language setup can reduce friction, but consequential conclusions should still be checked against the selected dates, filters, dimensions, and underlying totals.
Custom annotations · November 2025
Custom annotations make it easier to add context to Search Console timelines. Record launches, migrations, outages, campaigns, and major content changes so later analysis can connect movement with plausible events—without presenting timing alone as proof of causality.
Search Console Insights moved into GSC · June 2025
The redesigned Insights report became part of the main Search Console interface. It highlights total clicks and impressions, top and trending pages, top and trending queries, and achievements, giving creators a faster entry point into performance changes.
How this briefing is maintained
Updates are selected from Google’s official Search Central Blog and Help documentation, summarized for operational relevance, and dated so readers can verify freshness. Product rollouts may be gradual and availability can vary by property or account.
